Relationship Marketing

Quantity

Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.

Book Info

Author Name:
Robert W. Palmatier

Genre:
Business & Investing

Price:
35

Quantity:
6

ISBN:
0965711498

Date of Publish:
2008

Publisher:
Marketing Science Institute

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